Palathra Fashion Jewellers, a unit of the Palathra Group, was established in
Alappuzha by P T Cherian. Palathra Fashion Jewellers serves customers through its showrooms at Alappuzha,
Cherthala,
Pathanamthitta,
Kochi and
Punalur. They specialize in gold, diamonds and birth stones. They also export their products throughout the world to satisfy the demands of worldwide customers.