Established in 1969, Noor Sons specializes in jewelry design, manufacture, export, wholesale, and retail of gems. They design special items in their own workshop using precious stones such as diamonds, sapphires, rubies, emeralds. The jewelry collection includes rings, pendants, necklaces, earrings, sets, and brooches.
Dianoor Company and Soir Jewelers are companies grown out of Noor Sons. These companies are located in the heart of the city at Panchratna, in Mumbai.