Gugga Naumi, celebrated in
Haryana and
Punjab, is a festival associated with snake-worship.
It is held in honor of Gugga Pir and generally falls in the lunar month of Bhadon (January-September). On this day, the devotees of Gugga Pir paint his image on the wall in turmeric. They also paint the image of snakes in black color. Milk and butter milk are poured into the holes of the snake. The main sweet dish prepared during this festival is sevian.
The decorated standard of Gugga Pir is carried from house to house and the devotee who carries it is called Pir's house. On this occasion, devotional songs known as 'Pir Kesolle' are sung in accompaniment to deru, a musical instrument.